Elevations Ketchup

This campaign is for Elevations Organic Ketchup, an all natural ketchup brand based in Denver, Colorado. The brief wanted us to show that Elevations was a higher quality product than competitors like Heinz. To visualize this, we decided to make fancy looking meals out of less than fancy foods. The goal of the campaign is to show that Elevations can make any food gourmet.

We created the plating of the food by hand, then photographed the plates with a DSLR camera using a small lighting box used for pets. Then we took the photos into Adobe Photoshop to touch them up and add a tagline.