Muscle Milk Package Redesign

This is a redesign of the Muscle Milk packaging. The goal was to make Muscle Milk look like a stronger, more modern brand. The square shape of the bottles and simple, defined color schemes are used help make Muscle Milk feel like a stronger brand. The see-through strip that highlights the product inside as well as the simple look are done to make the brand feel more modern. As well as these aims, the redesign helped to unite the original shakes, and smoothie based protein drinks made by Muscle Milk.

This project was split between Adobe Illustrator and Photoshop. The fonts used are the Muscle Milk original font, and Helvetica Neue Condensed Black.